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Volume 25 No. 239
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Envy Gaming's Geoff Moore Bullish On North Texas "Esports Hub"

Envy Gaming President & COO Geoff Moore believes the esports industry will soon "become a combination of traditional sports, touring bands and music festivals," according to a Q&A with Dom DiFurio of the DALLAS MORNING NEWS. Moore also said that he believes the Dallas-Ft. Worth area, where his OWL Fuel franchise is based, has "developed into a major esports hub." Moore joined Envy Gaming last summer, and said he "knew there was a big potential audience" for the Fuel. Moore: "We knew that the Fuel was a popular team in the league -- sold the most jerseys, had great audience numbers on their games, things like that. We knew there was interest." Moore calls OWL a "global league," which means teams "act less like a traditional, geo-locked sports team." He said of OWL, "We think of it like a music festival because we also don’t just have one team. We don’t just play in one league and one game." He said of Texas-based esports fans, "The experience you give them is what sets your brand with those audiences." Moore: "North Texas has a lot of aggressive, smart entrepreneurs. There’s been a lot of investment in esports. It’s been brought here primarily because of the investors. They see a lot of opportunity. That’s the original reason this has become such a hotbed." Moore also noted the "strong corporate presence here," and with a rich marketplace, there is a "lot of potential for events and teams" (DALLAS MORNING NEWS, 2/9).

For more coverage of the business of esports, visit our partners, esportsobserver.com.