ADWEEK's Patrick Coffee noted Deutsch, N.Y., has "emerged as the winner of a global creative review" by Reebok. The apparel company began the search for a new agency of record several months after hiring VP/Global Marketing Melanie Boulden in '18. Venables Bell & Partners, S.F., "declined to participate in the pitch" after having led the Reebok account for four years. Reebok has "long been a challenger brand to larger companies" like Nike (ADWEEK.com, 2/7).
BE THE CHANGE: AD AGE's Ann-Christine Diaz noted Ayesha Curry, the wife of Stephen Curry, is one of the "faces of GoDaddy's new campaign, 'Make the World You Want,'" which is a "far cry from the scantily-clad Super Bowl caricatures that helped to put the brand on the map more than a decade ago." The new campaign continues GoDaddy's "steady push over the last few years to target its marketing more tactically to a diverse base of consumers with different needs, highlighting the various tools" the company offers while "promoting a message of empowerment" (ADAGE.com, 2/7).
NOW CHECKING IN: Travelers at Phoenix Sky Harbor Int'l Airport on Thursday "got a surprise" when five current and two former Suns players "traded places with Southwest Airlines employees." The players "made boarding announcements, checked in travelers for flights and even learned to marshal an airplane to its gate." The promotion was part of the team's annual event in partnership with the Dallas-based airline (ARIZONA REPUBLIC, 2/8).
