SMI Partners With EquiLottery Games To Create Lottery Draw
SMI and EquiLottery Games are partnering to create Car Cash, a "three number lottery draw game based on the results of live auto racing," according to Joe Marusak of the CHARLOTTE OBSERVER. EquiLottery Founder & CEO Brad Cummigns said that they are "not ready to announce a timetable for when they hope to introduce the game in states where SMI subsidiaries own and operate tracks." The companies also plan to "consider other states with large auto racing fan bases, although the companies have not divulged the names of those states." Car Cash players would buy a $5 "quick pick" ticket at participating retailers. The ticket would feature three randomly selected entries for an upcoming race. Officials said that winners would be "determined by the results of the race, with an estimated top prize of $50,000." EquiLottery recently announced a "three-month trial of the game based on the results of live horse racing through the Kentucky Lottery." Cummings said that it took EquiLottery "four years to reach the point of a trial run" for the horse racing game. He said that the period is "expected to be far shorter for introducing the auto racing game, since it will be patterned after same game" (CHARLOTTE OBSERVER, 2/8).