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NBA Kings Offering Free In-Game Mobile App Experience For Fans

The NBA Kings are partnering with MGM Resorts Int'l and Silicon Valley-based augmented reality company Xperiel to introduce the league's "first free-to-play gaming experience," which will only be available "through the Sacramento Kings + Golden 1 Center mobile app," according to Noel Harris of the SACRAMENTO BEE. The new "Call the Shot" game "allows fans to predict the outcomes of game quarters, player performance as well as interact with their favorite team -- all while offering in-app prize opportunities at no cost to players." The game is the "first mobile offering from an NBA team that offers high-frequency predictive gaming to fans." Fans can "make a number of predictions, including a team's shooting percentage, which teams or players will score the most and more." Guesses can be made before the game or during each quarter, with correct answers "awarded virtual credits for shots at in-app prizes." The game is not played for "actual money." Virtual credits can instead be "redeemed in the app and are non-transferable." During a Kings game, all players will "have their names appear on the leaderboard within the app and then projected onto the videoboard" above the court. After the game, credits can be "used for in-app prizes, which may include autographed Kings gear and game tickets." Season-length grand prizes will be "fulfilled through a partnership" between Xperiel and Amazon (SACRAMENTO BEE, 2/6).

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