Google Cloud Signs First Pro Sports Team Deal With Warriors
The Warriors have signed a Chase Center founding sponsorship deal with Google Cloud, marking the first pro sports team deal for the company. In addition to the founding partnership of the new $1B, 18,064-seat arena set to open this fall, Google Cloud also will be the official public cloud provider of the Warriors, a new category for the team. Financial terms of the deal were unknown. Under the agreement, the Warriors will collaborate with Google Cloud for analytics and machine learning on both the business and basketball sides of the franchise as well as becoming one of seven current founding partners in the new arena. The deal also covers additional traditional marketing assets including in-arena, radio, social media and online activation. Google Cloud last year signed a deal with the NCAA. “There are any number of things on the basketball and business side in advanced analytics and having all that being accessible any time makes for great utility,” said Warriors co-Owner Joe Lacob. “It’s a great achievement to finally land a deal with such a significant company.” Though Chase Center will not open until September, the team has begun to work with Google Cloud on various fronts. “It is right in our backyard and we think we can be a great partner,” said Google Cloud CMO Alison Wagonfeld. “We are already starting to work with them on using analytics on player performance.” Google Cloud joins Accenture, HPE, Pepsi, RingCentral, United Airlines and naming rights partner Chase as founding partners of the new arena.