In K.C., Pete Grathoff notes Adidas paid for an ad in the city's Power & Light District that features an image of Chiefs QB Patrick Mahomes "celebrating with the words 'Congrats to the league MVP Patrick Mahomes' next to it." The electronic signage board "flashes to different advertisements, but the one of Mahomes gets the most play" (K.C. STAR, 2/6). Meanwhile, Hallmark Cards is "releasing official Mahomes-licensed ornaments and plush toys at Hallmark Gold Crown stores" to celebrate his and the Chiefs' season (BIZJOURNALS.com, 2/5).
GOT IT COVERED: Front Row Motorsports signed a new deal with online blinds company Select Blinds to serve as primary sponsor of the No. 38 Ford driven by David Ragan for four Monster Energy NASCAR Cup Series races this season, including next week's Daytona 500. The deal came about after Select Blinds' co-founder recently met Ragan at the Barrett-Jackson auto auction and bought for $300,000 a used FRM race car with Shriners Hospital as the paint scheme (Adam Stern, THE DAILY).
WINNER'S CIRCLE: Toy product brand FOCO is introducing a new series of collectible bobbleheads featuring members of the Patriots' Super Bowl LIII team. Each bobblehead portrays a member of the Patriots posing and holding a football, standing behind a miniature Super Bowl ring complete with the Patriots' logo. Players featured include QB Tom Brady, TE Rob Gronkowski, RBs Sony Michel and James White, WR Julian Edelman, S Devin McCourty and DE Trey Flowers (FOCO).
