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People and Pop Culture

SBJ In-Depth: MLS 2019

What does Major League Soccer need to do to raise its profile as a premier sports league in the U.S.? That was the aim of Boston Consulting Group in its recently completed study of MLS fandom and opportunities for growth. We’ll take a deep dive into the study’s findings, what MLS learned from them, and the initiatives the league and teams will implement.

Publishing Date: February 25

Ad Close: February 11

Materials Due: February 13

For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

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