Super Bowl LIII’s streaming metrics were boosted by a broad distribution strategy across multiple properties GETTY IMAGES
CBS' digital stream of Super Bowl LIII generated an average minute audience of 2.6 million, up 31% from last year’s game, which aired on NBC, and another streaming record for the event. The average minute audience is also roughly five times the figure Fox generated in ’14 for Super Bowl XLVIII. Sunday’s game also generated more than 560 million total minutes of live digital consumption, up 19% from Super Bowl LII. Super Bowl LIII’s digital streaming metrics were boosted in part by a broad distribution strategy that includes not only CBSSports.com and the CBS Sports mobile app, but also NFL digital properties and Verizon Media mobile properties such as Yahoo Sports. CBS Interactive President & COO Marc DeBevoise said more than half of the game’s digital consumption came from connected TV platforms. The game also generated company records in new subscriber sign-ups and consumption for the CBS All Access digital service. “This was another key reminder that big events really matter and drive real awareness and real audience,” DeBevoise said. “Given the type of game we had Sunday, these are really strong numbers. And when you look the digital audience growth the Super Bowl has had over the last seven or eight years, it’s really striking.”
