Super Bowl Sunday is nearly upon us, and though CBS has yet to announce a sellout for the game, ads are reportedly 90% sold. Ads this year tend to focus on the lighter side and avoid political controversy, while women also are expected to play a starring role. The chart below presents a tentative quarter-by-quarter run down of the advertisers in Sunday's game. The list, compiled via research and several media reports, is likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart.
| ADVERTISER |
LENGTH |
AGENCY |
FIRST QUARTER |
| A-B InBev (Bon & Viv Spiked Seltzer) |
:30 |
Bullish, N.Y. |
| Hyundai |
:60 |
Innocean, Huntington Beach |
| Mars (M&M's) |
:30 |
BBDO, N.Y. |
| P&G (Olay) |
:30 |
Saatchi & Saatchi, L.A. |
| PepsiCo (Pepsi) |
:30 |
Goodby, Silverstein & Partners, S.F. |
| SimpliSafe |
:30 |
Preacher, Austin |
| T-Mobile |
n/a |
n/a |
| Turkish Airlines |
:30 |
n/a |
SECOND QUARTER |
| A-B InBev (Stella Artois) |
:45 |
Mother, N.Y. |
| Audi |
:60 |
Venables Bell & Partners |
| Avocados From Mexico |
:30 |
EnergyBBDO, Chicago |
| Bumble |
:30 |
FlyteVu, Nashville; VMLY&R, N.Y. |
| Expensify |
:30 |
JohnXHannes, N.Y. |
| Henkel (Persil ProClean) |
:15 |
DDB, N.Y. |
| Kellogg (Pringles) |
:30 |
Grey, N.Y. |
| Kraft Heinz (Planters) |
:30 |
VaynerMedia |
| Mercedes-Benz (MB's A-Class vehicle) |
:60 |
Merkley & Partners, N.Y. |
| Sprint (Featuring Bo Jackson) |
:30 |
Droga5, N.Y. |
| T-Mobile |
n/a |
n/a |
| Toyota |
:60 |
Burrell Communications, Chicago |
THIRD QUARTER |
| Amazon Prime Video ("Hanna") |
:60 |
n/a |
| Kia |
:90 |
David & Goliath, L.A. |
| Kraft Heinz (Devour) |
:30 |
David, Miami |
| PepsiCo (Bubly) |
:30 |
Goodby, Silverstein & Partners, S.F. |
| Skechers |
:30 |
Siltanen & Partners, El Segundo |
| Total (Colgate) |
:30 |
Red Fuse Communications, N.Y. |
| T-Mobile |
n/a |
n/a |
FOURTH QUARTER |
| Burger King |
:45 |
David, Miami; MullenLowe, Boston |
| Microsoft (Xbox Adaptive Controller) |
:60 |
M:united//McCann, N.Y. |
| T-Mobile |
n/a |
n/a |
TBD |
| A-B InBev (Michelob Ultra) |
:45 |
FCB Chicago |
| A-B InBev (Michelob Ultra) |
:30 |
FCB Chicago |
| A-B InBev (Budweiser) |
:45 |
David, Miami |
| A-B InBev (Budweiser Copper Lager) |
n/a |
n/a |
| Amazon Alexa |
:90 |
In-house |
| Google |
n/a |
n/a |
| Google |
n/a |
n/a |
| Hulu |
:30 |
TBD |
| Intuit (TurboTax) |
:30 |
Wieden+Kennedy, Portland |
| Mint Mobile |
:30 |
n/a |
| NFL (100th season celebration) |
:90 |
72andSunny, L.A. |
| PepsiCo (Doritos) |
:30 |
Goodby, Silverstein & Partners, S.F. |
| Verizon |
:60 |
McCann |
| WeatherTech |
:45 |
Pinnacle Advertising, Schaumburg |
| Wix.com (featuring model Karlie Kloss) |
:30 |
n/a |
