Tom Brady has sold more merchandise since the Patriots clinched their spot in Super Bowl LIII than any of his previous eight appearances in the game, according to figures from Fanatics, the league’s official e-commerce partner. Since winning the AFC Championship on Jan. 20, there has been a 40% increase in sales of Brady merchandise compared to the same period since the Pats won last year’s AFC title game. Brady is the top-selling player since the start of the NFL Playoffs, with orders placed in 91 different countries for his gear. He also is the top-selling player since the start of the NFL season. For the regular season alone, Brady was No. 2 behind only Bears LB Khalil Mack. Among teams, the Patriots have sold more merchandise in the lead-up to Super Bowl LIII than the club ever has in its previous 10 Super Bowl appearances (from AFC Championship win through Friday). While Aramark is running the physical NFL Shop store around the Super Bowl in Atlanta, Fanatics also has a presence inside. Fanatics Brands is producing the exclusive Locker Room collection for Super Bowl championship apparel, which includes an assortment of items like the podium jacket that debuted last year.
