The Stars have signed a multiyear extension of their partnership with Comerica Bank that will make the financial services company the naming-rights partner for the team’s campus in Frisco. The complex, which will now be known as the Comerica Center, includes the team’s practice facility, its executive offices and a renovated 6,000-seat arena where the Mavericks’ NBA G League affiliate Texas Legends play. Comerica Bank, which has been a partner of the Stars since ’14 and has one of the team’s four corner in-ice logos at American Airlines Center, will also receive increased exposure across all of the team’s platforms, including signage across the various spaces in the complex. Financial terms of the deal, which will now run through the ’23-24 NHL season, were not disclosed. The Stars have also signed a multiyear deal with Children’s Health, which will give the pediatric health care provider naming rights to the seven Stars-operated public skating facilities across Texas. Children’s Health also will be the official pediatric and pediatric orthopedic care provider of the team and will launch a new initiative where a patient will receive tickets to a Stars home game, attend a practice and receive a VIP experience where they get to meet players and coaches.
