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Marketing and Sponsorship

Marketplace Roundup

New Orleans-based IV Waste Founder Sidney Torres said that a photo of Saints RB Alvin Kamara which is "beginning to light up social media" was shot during "two commercials filmed recently" for the garbage company. In New Orleans, Kevin Litten notes Kamara can be seen wearing a IV Waste jacket as he "hangs from the side of one of Torres' gleaming black trucks, its 'IV' logo and phone number painted along the side." Torres said that he "doesn’t think Kamara is going to stop with the two commercials" (New Orleans TIMES-PICAYUNE, 1/18).

TIME TO CELEBRATE: In Columbia, Teddy Kulmala notes Clemson fans can celebrate the football team's CFP title win with a "commemorative Coca-Cola can." The can includes the "signature Coca-Cola logo along with Clemson’s iconic orange tiger paw and a logo commemorating" the team's championship run. The cans should be "arriving at retailers starting early next week but could arrive as early as Friday" (Columbia STATE, 1/18).

NAME RECOGNITION: Bridgestone and Monterey County (Calif.) signed a two-year agreement for the Firestone brand to be the title sponsor of the Firestone Grand Prix of Monterey at WeatherTech Raceway Laguna Seca. Firestone is entering its 20th consecutive year as the sole tire supplier of the NTT IndyCar Series, and now will bookend the IndyCar calendar with title sponsorship races. The '19 season will open at the Firestone Grand Prix of St. Petersburg on March 8-10 (Bridgestone).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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