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Marketing and Sponsorship

Marketplace Roundup

In Milwaukee, Dave Kallmann reported local auto manufacturer REV Group will serve as title sponsor for the NTT IndyCar Series race at Road America on June 23. REV Group, which "replaces Kohler ... as title sponsor," makes "specialty vehicles such as ambulances, firetrucks, yard trucks, sweepers and recreational vehicles" (JSONLINE.com, 1/16). Bommarito Automotive Group earlier this week announced a three-year extension with Gateway Motorsports Park as the title sponsor of the track’s annual IndyCar Series race (THE DAILY).

KNIGHT-TIME DRIVING: The UCF specialty Florida license plate "cracked the Top 20 in 2018 with 22,638 registered plates" as of Jan. 1. That is "up more than 4,000 from a year ago, and almost 13,000 more than just five years ago." The Univ. of Florida remains No. 1 with 92,581 plates, while FSU fell to No. 4 with 71,125 plates. The Magic-themed plate ranks seventh out of the nine pro teams available, ahead of just the Marlins and Panthers. It "came in 85th overall statewide" among the 123 designs (ORLANDOSENTINEL.com, 1/16).

NICE TRICK: Operation Hat Trick is partnering with Fanatics in a deal that will see OHT-branded and co-branded apparel available across Fanatics' various outlets. Fanatics will be licensed to create OHT products, while the company also will source products from current and future OHT-licensed apparel and non-apparel manufacturers (Fanatics).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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