Turner Eyeing Ways To Cash In On Growth Of Sports Wagering
Turner plans to "cash in on the forthcoming sports wagering boom" and can envision "potential partnerships with sports book operators such as Strip casinos on streaming, content and customer referrals," according to Todd Prince of the LAS VEGAS REVIEW-JOURNAL. Turner President David Levy at CES in Las Vegas yesterday said that Bleacher Report Live, the company's live sports streaming service, will "seek to refer customers to sports book operators for a fee." Levy: "In the future -- and this is where I think the opportunity is -- not only can I say to you, ‘By the way for 99 cents do you want to watch the game, but would you like to bet on it?’ I can give the referral to MGM or to Caesars or to FanDuel and have the opportunity to benefit in some way, shape or form from that consumer." Levy also said that Turner could "develop sports content to license to sports books as well as offer them streaming services." He said, "Those are really new revenue opportunities that we didn’t have in the portfolio a year ago" (LAS VEGAS REVIEW-JOURNAL, 1/10). Levy said that his networks, and sports television at large, will see sizeable audience lifts from the arrival of legalized sports betting around the country. Levy: "Here's what we know about sports betting. If you bet on a game, you're almost 80-90% more likely to watch the event. If you watch more of the event, you're engaged. And if you're engaged, guess what happens to ratings? One of the metrics for Nielsen is time spent viewing. And with more time spent viewing, ratings will go up" (Eric Fisher, THE DAILY).