Menu
Tech

Atomic Aims to Make Skiing Smarter With New Hawx Boot

Atomic Connected App.Courtesy of Atomic

Austrian skiing equipment maker Atomic launched a high tech ski boot at CES 2019. The Hawx Connected boot can capture data on biomechanics and skiing technique, and relay that back to a mobile device.

Atomic’s new boot incorporates Suunto’s Movesense platform, aimed at helping other companies develop smart applications for different sports, and force sensors within the lining. The data can be relayed via Bluetooth to the Atomic Connected App running on a smartphone, providing insights on balance, pressure application, and how well a skier uses the edges of their skis in turning. The app can also track terrain details like slope angle, speed, distance, and elevation.

Similar to tracking systems in many other sports, the Hawk Connected boot can log data that a user can interpret to understand their own ability. And that data can also be shared with friends through the app to spur competition, or globally to see how a user ranks in the world. American skiing sensation Mikaela Shiffrin—two Olympic gold medals, three World Championship titles, 52 World Cup wins, and still just 23 years old—is an Atomic sponsored athlete, so perhaps users may even try to compare themselves to her.

SportTechie Takeaway

While hiding sensors in clothing continues to be a challenge for sports technology—the clothing typically ends up bulky, uncomfortable, and difficult to wash—locating them within equipment has become a smart solution. That has been the approach taken by Zebra Technologies in the NFL, locating RFID sensors out of sight in every player’s shoulder pads, and by Under Armour with its connected shoes. Ski boots would seem to be a natural progression.

This content is part of the CES Sports Zone Innovation Showcase. If your sports technology will impact the world of professional athletes, sports leagues, owners, coaching staff, and fans, you can’t afford to miss CES Sports Zone. Learn more here.

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/01/09/Technology/atomic-aims-to-make-skiing-smarter-with-new-hawx-boot.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/01/09/Technology/atomic-aims-to-make-skiing-smarter-with-new-hawx-boot.aspx

CLOSE