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Audience Analysis: Clemson-Bama Flat Compared To '17 Title Game

The Clemson-Alabama CFP Championship game ended up with 25.3 million viewers across ESPN, ESPN2, ESPNU and ESPNews. While that figure is down from 11% from the thrilling Alabama-Georgia game last year, it is flat compared to Clemson-Alabama two years ago. ESPNews did not have a simulcast figure the last three years. Also not included in the 25.3 million viewers this year is 30-40% of the streaming audience or any out-of-home viewership.

CFP CHAMPIONSHIP AUDIENCE TREND
YEAR
GAME
MEGACAST NETS
VIEWERS (000)
'19
Clemson-Alabama
ESPN/ESPN2/ESPNU/ESPNews
25,280
'18
Alabama-Georgia
ESPN/ESPN2/ESPNU
28,443
'17
Clemson-Alabama
ESPN/ESPN2/ESPNU
25,266
'16
Alabama-Clemson
ESPN/ESPN2/ESPNU
26,125
'15
Ohio State-Oregon
ESPN/ESPN2/ESPNU/ESPNews
33,922
Download the
CFP Championship trend

BISON FATIGUE? ESPN2 drew just over 1 million viewers for the FCS Championship on Saturday, as North Dakota State won its seventh title in eight years. The win over Eastern Washington this year was down 34% from 1.5 million viewers on the comparable Saturday last year.

NOTES: FS1 had its first bowling telecast on Sunday, with the PBA HOF Classic drawing 220,000 viewers….The high school football All-American Bowl drew 1.1 million viewers on NBC on Saturday, down from 1.3 million viewers in ’18….Golf Channel drew 508,000 viewers for the final round of the PGA Tour Sentry Tournament of Champions on Sunday (6:00pm ET window). That figure is down from 624,000 viewers last year.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFC Wild Card: Eagles-Bears
1/6
NBC
4:41-7:54pm
19.7
35,890
NFC Wild Card: Cowboys-Seahawks
1/5
Fox
8:16-11:27pm
15.9
29,377
AFC Wild Card: Chargers-Ravens
1/6
CBS
1:06-4:27pm
15.4
25,376
AFC Wild Card: Colts-Texans
1/5
ABC/
ESPN
4:30-7:45pm
13.5
22,767
Rose Bowl: Ohio State-Washington
1/1
ESPN/
ESPN2
5:06-8:44pm
n/a
16,782
Allstate Sugar Bowl: Texas-Georgia
1/1
ESPN/
ESPN2
8:50-11:53pm
n/a
13,298
"Fox NFL Pregame"
1/5
Fox
7:30-8:10pm
6.4
11,534
PlayStation Fiesta Bowl: LSU-UCF
1/1
ESPN
12:57-4:52pm
4.7
8,471
VRBO Citrus Bowl:
Kentucky-Penn State
1/1
ABC
1:00-4:30pm
4.4
7,709
"The NFL Today"
1/6
CBS
12:00-1:06pm
3.8
5,748
TaxSlayer Gator Bowl:
Texas A&M-N.C. State
12/31
ESPN
7:39-11:00pm
2.7
5,142
"Football Night in America"
1/6
NBC
4:00-4:31pm
2.4
4,006
AutoZone Liberty Bowl:
Oklahoma State-Missouri
12/31
ESPN
3:48-7:39pm
2.3
3,830
Redbox Bowl: Oregon-Michigan State
12/31
Fox
3:00-6:30pm
2.3
3,785
"Postseason NFL Countdown"
1/5
ABC
3:00-4:20pm
2.3
3,595
Outback Bowl: Iowa-Mississippi State
1/1
ESPN2
12:00-3:30pm
1.8
3,256
College basketball: Indiana-Michigan
1/6
CBS
4:45-6:45pm
1.9
2,986
Bridgestone NHL Winter Classic:
Bruins-Blackhawks
1/1
NBC
1:00-4:00pm
1.6
2,945
Military Bowl: Cincinnati-Virginia Tech
12/31
ESPN
12:00-3:48pm
1.7
2,663
Hyundai Sun Bowl: Stanford-Pitt
12/31
CBS
2:00-5:30pm
1.8
2,617
NBA: Rockets-Warriors
1/3
TNT
10:39pm-1:16am
1.5
2,392
NBA: Raptors-Spurs
1/3
TNT
8:15-10:39pm
1.2
1,814
San Diego County Credit Union
Holiday Bowl: Northwestern-Utah
12/31
FS1
7:00-10:50pm
0.9
1,787
"NFL Championship Chase"
1/5
ABC
2:00-3:00pm
1.0
1,510
College basketball:
Michigan State-Ohio State
1/5
Fox
12:00-2:15pm
0.9
1,474
High school football: All-American Bowl
1/5
NBC
1:00-4:00pm
0.8
1,143
PGA Tour: Sentry Tournament
of Champions: Third Round
1/5
NBC
4:00-6:00pm
0.8
1,133
Liga MX: Tijuana-Chivas
1/5
Univision
10:00pm-12:06am
0.5
989
College basketball: St. John's-Georgetown
1/5
CBS
1:00-3:30pm
0.6
945
College basketball: Villanova-Providence
1/5
Fox
2:15-4:30pm
0.5
864
Liga MX: Tigres UANL-Leon
1/5
Univision
8:00-10:00pm
0.4
709
College basketball: Xavier-Marquette
1/6
Fox
12:00-2:00pm
0.4
585
"Road to the CFP: Clemson"
1/6
ABC
4:30-5:00pm
0.3
409
"World of X Games"
1/6
ABC
3:00-4:00pm
0.2
351
"Road to the CFP: Alabama"
1/6
ABC
4:00-4:30pm
0.2
330
Download the
Sports TV viewership

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