AT&T Park's new board will cover 10,700 square feet, more than three times the size of its predecessorGETTY IMAGES
The MLB Giants are replacing their centerfield scoreboard at AT&T Park as part of a $10M project, the "most the Giants have spent on a single capital improvement" since the venue opened in '00, according to Henry Schulman of the S.F. CHRONICLE. The new one will "cover 10,700 square feet, more than three times the surface area of the one it replaces." The old Mitsubishi Diamond Vision board was the "fifth smallest and second oldest" in MLB. Giants Senior VP & CIO Bill Schlough, who is in charge of the project, said that the new board will be the "third largest in the majors," behind the Indians and Mariners. The new board will "fill the entire width between the two outfield light standards and replace the fixed advertising signs that ringed the old board." Those placards now will be "affixed to the light standards." It also will "rise twice as high as the old board." The Giants "might feel more urgency to enhance the fan experience as they compete for finite fan dollars with the Warriors, who next fall will move in down the street at Chase Center." The team is "competing with the Warriors for ticket sales, luxury-box revenue and sponsorships while the ballclub is faltering on the field and the basketball team is on a historic run of three NBA championships in four years." But Schlough said that the "biggest reason" for investing $10M in a new display is making the ballpark "more entertaining and marketable" (SFCHRONICLE.com, 1/3).
