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ESPN's "MNF" Season Audience Up 8% After Record Low Last Year

ESPN averaged 11.6 million viewers for “MNF” this season, its best mark for the package since 12.9 million viewers in ’15. Last year, “MNF” had a record-low audience of 10.8 million viewers. ESPN won primetime among all networks -- broadcast or cable -- on all 16 nights that "MNF" aired this season. “MNF” games also were the most-viewed telecast on a Monday for 15 of 16 days. New Orleans kept its spot as the top market for “MNF,” averaging a 14.4 local rating. That is up from a 12.3 last season. Two years ago, Norfolk led all “MNF” markets with a 12.0 rating, while three years ago, Las Vegas led the way with a 14.0 local rating. Meanwhile, after finishing with the lowest overnight rating for any “MNF” game on record, the Broncos-Raiders Week 16 game finished with 8.6 million viewers, which is not the lowest mark for a “MNF” game. Broncos-Raiders on Christmas Eve was the least-watched “MNF” game this season, but still well above the all-time low of 8.0 million viewers for Falcons-Saints in Week 3 in ’16, which went up against the first Trump-Clinton presidential debate. Broncos-Raiders is the ninth-lowest viewership yet for “MNF.”

ESPN "MNF" VIEWERSHIP
SEASON
VIEWERS (000
'18
11,647
'17
10,788
'16
11,390
'15
12,896
'14
13,349
'13
13,679
'12
12,826
'11
13,252
'10
14,657
'09
14,382
'08
11,962
'07
11,230
'06
12,325
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MNF audience trend

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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