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Research and Ratings

Overnight Ratings: ESPN Lower For Saturday Bowl Games; PBC Up

ESPN had three college football games on Saturday -- the Jared Birmingham Bowl, Lockheed Martin Armed Forces Bowl and SoFi Hawaii Bowl -- and all three saw big drops in overnight ratings. Wake Forest-Memphis in the Birmingham Bowl on Saturday afternoon led the way with a 1.7 overnight, but that was down from a 2.2 for USF-Texas Tech in the same window last year. Army’s rout of Houston in the Armed Forces Bowl in the late afternoon window drew a 1.6, down from a 2.2 for Army-San Diego State last year (same window). In the late night window (10:30pm ET), Louisiana Tech-Hawaii drew a 0.7, down from a 1.0 for Appalachian State-Toledo in the Dollar General Bowl in the same window last year. Meanwhile, on Saturday night, Fox drew a 1.5 overnight for its Premier Boxing Champions card, marking the net’s best PBC telecast since January ’16.

The chart below lists overnight ratings from Christmas weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
"World of X Games"
12/22
ABC
2:00-3:00pm
0.4
"30 for 30": "Celtics/Lakers:
Best of Enemies: Part 3"
12/22
ABC
3:00-5:00pm
0.6
College basketball: Villanova-UConn
12/22
CBS
12:30-3:00pm
0.9
College basketball: Ohio State-UCLA
12/22
CBS
3:00-5:00pm
1.1
College basketball: Kentucky-North Carolina
12/22
CBS
5:30-7:45pm
1.7
"Red Bull Crashed Ice"
12/22
Fox
3:00-5:00pm
0.4
Premier Boxing Champions:
Charlo-Korobov/Charlo-Harrison
12/22
Fox
8:00-10:15pm
1.5
EPL: Manchester United-Cardiff City
12/22
NBC
12:30-2:30pm
0.7
Monster Jam (taped)
12/22
NBC
4:00-5:00pm
0.4
"The NFL Today"
12/23
CBS
12:00-1:03pm
2.5
NFL: (regional)
12/23
CBS
1:03-4:15pm
10.8
NFL: Steelers-Saints (98%)
12/23
CBS
4:25-7:40pm
15.3
"Fox NFL Kickoff"
12/23
Fox
11:00am-12:00pm
1.3
"Fox NFL Sunday"
12/23
Fox
12:00-1:03pm
n/a
NFL: (singleheader)
12/23
Fox
1:03-4:05pm
10.1
Bowling: PBA Clash
12/23
Fox
4:30-6:00pm
n/a
Skiing: FIS World Cup:
Women's slalom (taped)
12/23
NBC
2:30-4:30pm
0.3
"Football Night in America"
12/23
NBC
7:30-8:15pm
4.0
"SNF": Chiefs-Seahawks
12/23
NBC
8:30-11:45pm
12.6
Download the
Overnight Ratings

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