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Marketing and Sponsorship

Dan Marino Returns To Promote Isotoner Gloves In New Ad

Cold weather accessory brand Isotoner is bringing back Pro Football HOFer Dan Marino, the "brand's long-time ambassador," for its new holiday season campaign, according to Larissa Faw of MEDIAPOST. The ad, via Barker, N.Y., depicts Marino "using his smartphone to show a clip" from his '87 original campaign. It then pans out as Marino "mentions that back in the day he bought his teammates the Signature Heritage gloves, but now he is buying them for his family." Marino then goes on to "highlight the glove's new features, such as touchscreen-enabled fingertips" (MEDIAPOST.com, 12/20). 

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