World No. 1 Brooks Koepka plays his shot from during the WGC – HSBC Champions at Sheshan International Golf Club on Oct. 26, 2018 in Shanghai. (Photo by Matthew Lewis/Getty Images)
Amazon Prime customers will soon have the option of subscribing to PGA Tour Live through the Prime Video Channels platform. This announcement follows last week’s news that NBA League Pass has been made available in Prime Video as well.
PGA Tour Live, which provides coverage of 28 tournaments each year, will air 870 hours of live featured groups coverage—more than double last year’s 414 hours—that will complement the major broadcast coverage on CBS and NBC.
The service is now available to Prime members for $9.99 per month or $64.99 per season. That’s the same pricing scheme as on NBC Sports Gold, which announced the addition of PGA Tour Live to its OTT offerings starting in 2019.
SportTechie Takeaway
Amazon has made varied approaches in the sports rights marketplace. Its deals in the U.K. and Ireland have been for exclusive rights (the English Premier League, ATP World Tour, and U.S. Open) but in the U.S. they have been more complementary in nature, adding to existing content elsewhere. In addition to NFL Thursday Night Football, Amazon has added PGA Tour Live and NBA League Pass. Whether Amazon will differentiate its PGA Tour Live or NBA League Pass coverage in any way, as it has with the NFL, is unclear. But the company clearly hopes that amassing many more hours of content will keep users within the Amazon realm, a hub where there are easy integrations for commerce.
