Credit One Bank, Las Vegas Aviators Ink Founding Partnership Deal
Las Vegas-based Credit One Bank has "cut a multi-year founding partnership" with the newly re-branded Triple-A PCL Las Vegas Aviators, according to Alan Snel of LVSPORTSBIZ.com. There will be "strong Credit One Bank presence and signage" at the team's new $150M ballpark scheduled to open in April. Credit One sees the Aviators and the 10,000-seat ballpark as a "'foundational property' in Las Vegas and looks to continue its double-digit annual growth." Credit One will "use the new ballpark in Summerlin to increase its credit card and business while also even using the venue to recruit job prospects for openings in marketing, risk management and IT." Credit One will now be the "official credit card of the Aviators." The deal is "part of Credit One's growing sports sponsorship portfolio, which includes a healthy chunk of presence" at Golden Knights games with a center ice logo. Credit One Bank is also the "official credit card of NASCAR and the Big 12" (LVSPORTSBIZ.com, 12/17).