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Volume 25 No. 90
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Fanatics, Oregon Hope To Benefit From Unique Bundled-Rights Deal

Fanatics becomes the primary licensee for UO apparel, headwear and most other product categories Photo: FANATICS Fanatics is taking the vertical model that it has employed in pro sports to the college space, as the Univ. of Oregon has agreed to a comprehensive 10-year deal that will make ...

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