Topgolf in Centennial, Colo. (PRNewsFoto/Topgolf)
Sports entertainment firm Topgolf has partnered with Chinese electronics company TCL to add esports lounges to six Topgolf venues during 2019. The first TCL esports lounge will open at Topgolf Las Vegas in early January to align with CES 2019 (held Jan. 8-11), according to a press release.
The lounges will serve as an inclusive space for guests of all backgrounds and skill levels to play daily esports games and participate in organized events, coaching sessions, viewing parties and meet pro gamers. TCL will provide its 4K UHD 6-Series TVs to enhance the viewing and gaming experience at Topgolf esports lounges.
“In partnership with TCL, we have reached out to a diverse group of gamers of all different backgrounds to give us input to make a welcoming space,” said Topgolf Media President YuChiang Cheng in the press release. “Creating an inclusive esports destination, driven by TCL’s polished viewing and gaming presentation, will help further a diverse group of people to enjoy esports and feel welcomed.”
TCL and Topgolf expect to reach more than 63 million guests annually over this multi-year partnership. Topgolf also says it will begin partnering with national esports leagues to bring events and competitions to Topgolf esports lounges. In the press release, Topgolf also announced a partnership with Super League Gaming, an organization dedicated to amateur esports competitions.
“I am very inspired by Topgolf’s commitment to inclusion and excited that the industry is embracing minority gamers,” said SuperLeague Community Manager Michelle D’Antonio. “I feel honored to partner with Topgolf to help drive the gaming world forward.”
In addition to Las Vegas, Top Golf venues in Austin, Houston, Charlotte, Minneapolis, and Scottsdale will open TCL esports lounges during spring 2019.
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