Esports event management platform Matcherino has announced a $2.7 million Series A-1 financing round led by Seven Peaks Ventures. New investor Axiomatic Gaming also contributed to the round as well as existing investors Madrona Venture Group and Vulcan Capital.
Matcherino builds software that enables publishers and tournament organizers to run esports events. The online platform provides tools that create game content for fans, integrate advertising campaigns for sponsors, and measure sponsorship ROI.
“Major global brands are interested in engaging esports fans but are looking for ways to measure the ROI of their esports expenditures,” said John Maffei, Matcherino CEO, in a press release. “Matcherino helps brands easily reach and deeply engage with esports audiences across hundreds of tournaments each month and lets these sponsors drive the actions and results they value in a measurable way.”
NFL offensive tackle Russell Okung was an early investor in Matcherino, a Seattle based company. This past October, Michael Jordan invested in Axiomatic Gaming, one of the companies listed in Matcherino’s Series A-1 fundraising round.
