Crowds at T-Mobile Arena are 70% tourists for most events, based on the ZIP codes of purchasesgetty images
T-Mobile Arena has "embraced technology to inform decisions to improve visitors’ experience," and the venue "uses visitor data to forecast staffing needs and shorten the amount of time it takes for attendees to get from their cars to the arena," according to Wade Millward of the LAS VEGAS REVIEW-JOURNAL. Crowds at T-Mobile Arena are 70% tourists for "most events, based on the ZIP codes of purchases." For other events, like Golden Knights games, the mix is 80% local -- "adding that many more cars to parking and traffic around the arena." T-Mobile Arena Exec Dir of Arena Operations Raul Gutierrez said that with this information, and visitor data "collected from the parking garages as well as a full-time traffic director, the arena has reduced the average time it takes to clear vehicle traffic from the parking garages at Aria, New York-New York, Park MGM and Excalibur after an event from 43 minutes to about 30." Gutierrez also said that the arena "doesn’t collect data through the on-site internet connection for decision-making." Most of that "comes from ticketing information" (LAS VEGAS REVIEW-JOURNAL, 12/2).
