Tiger Woods Extends With Monster Energy, Working On His Own Drink
Tiger Woods recently extended his "multi-year endorsement deal with Monster Energy and is in talks for a licensing deal to produce his own drink," according to Dan Kilbridge of GOLFWEEK. Mark Steinberg, Woods' agent, said, "There's been talk about potential of a licensed deal with Tiger and Monster. What that looks like and tastes like, we haven't flushed that out yet, but we're at least in discussions about it now." Kilbridge noted the two sides are trying to "get something done 'in the next few months,' for a Woods-licensed drink, one which he would have serious influence on from a flavor and concept perspective." Woods debuted the Monster logo on his golf bag during the '16 Hero World Challenge, and it has stayed on the bag "over the past two years, as well as the black water bottle he uses during competition." Additionally, caddie Joe LaCava "often wears polo shirts with the Monster Energy logo on the sleeve" (GOLFWEEK.com, 12/2). Gatorade launched a Woods-branded flavor in '08 as part of its endorsement deal with him. The drink was dropped in the aftermath of his '09 sex scandal, though Gatorade claims it made the decision to cease production prior to the scandal breaking (THE DAILY).