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Volume 25 No. 175
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Pepsi Bulks Up On KU Football, Basketball Tix In School-Wide Deal

Pepsi gets nearly double the amount of men's hoops tickets that Coca-Cola did under their previous deal
Photo: GETTY IMAGES

Pepsi gained "more football and basketball tickets" than Coca-Cola had when the Univ. of Kansas switched its campus-wide soft drink partnership in July '17, though Pepsi "gained fewer Late Night in the Phog tickets," according to Asbury & Shaw of KU student newspaper the UNIVERSITY DAILY KANSAN. Coca-Cola got 20 football season tickets, though Pepsi now gets a total of 120 tickets -- 10 "season club experience tickets, 10 season tickets between the 40-yard lines, 50 single-game tickets and 50 tickets for a football game against in-state rival Kansas State played at Memorial Stadium." Coca-Cola also received 20 men's basketball tickets, while Pepsi gets nearly double that. Pepsi has "four lower level tier-one season tickets, eight tier-two season tickets, four general admission season tickets, 10 general admission tickets to the K-State game and 12 single game general admission tickets upon request two weeks following the release of the schedule." KU Associate AD/Public Affairs Jim Marchiony indicated that Pepsi has "acquired $18,580 worth in tickets." Ten women's basketball season tickets were directed to Coca-Cola, but Pepsi "did not have any negotiations in the contract specifically" for that sport. Marchiony said that the ticket agreement "was handled through the University's negotiations, not through Athletics" (UNIVERSITY DAILY KANSAN, 12/3).