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Volume 25 No. 177

People and Pop Culture

NBA Exec VP & CMO PAM EL is leaving the league at the end of the year. El, who joined the NBA in '14, is retiring and will serve as a consultant to the NBA. No replacement has yet been named. During her tenure with the NBA, she launched and led the NBA’s “This Is Why We Play” campaigns and helped create the WNBA’s “Watch Me Work” campaign, the rebrand of the NBA G League and the launch of the NBA 2K League. El joined the NBA from Nationwide Insurance, and she also spent a decade as VP/Marketing for State Farm. “Pam’s contributions to the NBA have been extraordinary,” NBA Deputy Commissioner & COO MARK TATUM said in a statement. “Even before she joined the league in 2014, we benefited greatly from Pam’s expertise during her time as head of marketing for State Farm Insurance, where she established vital partnerships between the NBA and WNBA and the leading U.S.-based insurance company. We are grateful for her incredible impact spearheading marketing strategy for all four of our leagues, and we wish her well in retirement after an award-winning career” (John Lombardo, THE DAILY). AD AGE's E.J. Schultz notes the NBA prior to hiring El "had not had a CMO since the 1990s," when RICK WELTS held the position. The NBA's top marketer had carried the title of Exec VP/Marketing during that period (, 11/28).

ACE Media CEO SCOTT LANGERMAN often finds himself on the road during the week visiting clients or working with the NFLPA on new content. But at home in DC, he can be seen at his favorite local brewery or checking out one of his son’s high school lacrosse games. Langerman recently caught up with THE DAILY to walk us through what a typical day looks like.

7:00am: My son TOM goes off to school, so I get up and get him out the door, although my wife VICKI does more of the heavy lifting on that end. But the very first thing I do -- I desperately need to be caffeinated. I’m not a coffee drinker, so I make a cup of tea, which is high-octane vanilla tea from a little place in northwest Connecticut. I’ll read the papers, catch up on headlines. I read the Washington Post and USA Today, which I’ve been subscribed to for a long time. I don’t eat breakfast or lunch -- something I’ve just gotten used to over the last 25 years.

9:30am: I’ll try to check email, see what came in over the course of the night maybe from folks on the west coast. I try to hit the road and time my commute into the office to miss traffic. So, I typically go in a little bit later, maybe around 9:30 or 10:00. I try to do a few work calls in the car on the way in.

10:00am-2:00pm: I do an earnest check of email. Usually, I’ll have a pretty full day of calls and meetings. In the morning, I’m talking to people in the office or in N.Y. Typically, these calls are with a player or player reps who are either working with us on a project or who are looking to develop some sort of project. It might be with folks from Bleacher Report or Sports Illustrated. We’ll talk to some of our brand partners. We have within the NFLPA 70 licensees and 32 sponsors, so we’re trying to develop a relationship with all of them. After those calls, I’ll take some time and catch up on some of the trade publications.

2:00-7:00pm: I try to focus conversations with West Coast-based people. That would be in some instances distribution partners or television buyers or studios. It’s often production partners who we’re working with. We also have an assortment of standing meetings, phone calls, probably a couple a day. That might be with CAA, who we work with. If we’re in the middle of a particular production, we try to set up a weekly check-in call. We’ll have a standing call with our player development and player services people to talk about projects that are upcoming.

Langerman and his wife Vicki at one time were part owners in a brewery and ale house

7:00-9:00pm: I usually stay in the office late to beat the traffic -- my office is in DC and I live in Bethesda. Tom is a junior in high school and plays lacrosse, so in season I try to go to as many of his games as I can. His games are at 7:00 or 7:30, so I would leave work and go there. Other nights, I head straight home. For dinner, Vicki does the bulk of cooking at home. In another life, Vicki and I were part-owners of a chain of brewery restaurants called John Harvard’s Brewery & Ale House. Our ownership was like the third tap from the left, so nothing we could retire on, but it got us a free beer when we needed it. So we tend to hit a lot of the local pubs and breweries. There’s a restaurant we go to in Virginia called Sweetwater Tavern.

9:00pm-midnight: I fire up the laptop and work. I’m a night owl, so I get a lot done after dinner. That’s when I’ll be on email either with a game on TV, depending on what season it is. If there’s not a game on, I’ll just put music on in the background. I’m a SPRINGSTEEN guy at heart, but also like TAYLOR SWIFT. Through Tom and my other kids -- JACK and JENNY in college -- I hear a lot of contemporary music than what might normally be in my wheelhouse, but a lot of it I like. I’m also a secret musical theater lover, so I might throw in a little “WICKED” or “LES MISERABLES” or “HAMILTON.” 

Midnight-2:00am: I’ll go up and watch some television. I’m a big DVR guy. I always like a good cry, so “THIS IS US” is on there. I like “MANIFEST,” “BLINDSPOT” and “MODERN FAMILY” is always on standby. I really loved “THE AMERICANS,” but it concluded last spring. Always searching for a new show. I’ll usually shut the TV off or fall asleep to it.

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NBC promoted NBC Sports Regional Networks Senior VP/Platforms & Strategy MATT MURPHY to Senior VP & GM of NBC Sports Bay Area and NBC Sports California, effective Jan. 2 (John Ourand, THE DAILY).

EXECS: SMI is promoting Atlanta Motor Speedway Assistant GM BRANDON HUTCHISON to Exec VP & GM, taking over day-to-day control of the track from longtime President & GM ED CLARK. Clark is staying on as president and will work on long-term projects (Adam Stern, THE DAILY)....U.S. Ski & Snowboard's BOD elected former Goldman Sachs Partner KIPP NELSON as Chair starting in May. Nelson, an eight-year veteran of the board, will replace DEXTER PAINE, who served as Chair for 12 years (Ben Fischer, THE DAILY)....Columbia Sportswear named former Nike exec JOHN SOH VP & GM of China, effective February '19 (Columbia)....Cleveland State AD MIKE THOMAS has "given the university his resignation," effective Dec. 31. Thomas said the decision "has a personal component to it." He plans to "move and begin teaching and consulting at multiple universities" in the Charlotte area (, 11/27)....The MLB Cardinals promoted the following: RANDY FLORES to Assistant GM and Dir of Scouting; ERNIE MOORE to Dir of Team Travel; and MARK WALSH to Head Clubhouse Manager (Cardinals).

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More than a dozen Ravens players and execs have "written to U.S. Senate leaders urging passage of legislation they say would bring 'much needed change' to the criminal justice system." The First Step Act, pending in the Senate, has "unusual bipartisan support in a Congress often divided on social issues" (BALTIMORE SUN, 11/28). Meanwhile, Google and the 49ers are partnering to contribute $2.35M to the Santa Clara Youth Justice Initiative, an organization that "helps young people caught in the juvenile justice system countywide" (, 11/27).

Watt did not host his annual softball game in '17 to focus on rehab and Hurricane Harvey relief efforts

NAMES: The Milwaukee Business Journal selected Bucks President PETER FEIGIN as one of its '18 Execs of the Year for his "efforts in leading the development and construction of Fiserv Forum" (, 11/27)....Texans DE J.J. WATT is "bringing back the J.J. Watt Charity Classic, what used to be the annual softball game featuring Texans players at Minute Maid Park." Watt decided "not to have the event last year as he rehabbed" from a leg injury and also "focused on the recovery from Hurricane Harvey" (, 11/27)....Buccaneers QB JAMEIS WINSTON has "reached a settlement to end the sexual battery lawsuit filed against him by an Arizona Uber driver who accused him of groping her" in March '16 (, 11/27)....Chiefs QB PATRICK MAHOMES yesterday "surprised the players, coaches and parents who'd been lured" to a K.C.-area Dick's Sporting Goods for a "shopping event" (, 11/28)....Rangers SS ELVIS ANDRUS and wife CORI yesterday welcomed their second child, LUCIA ALESSANDRA (, 11/27).

Sports Business Journal seeks a Data Analyst for our Charlotte office. The mid-level position will be responsible for managing our sports business intelligence database, ensuring data quality, checking output of automatic data collection, spotting systemic errors and aiding content marketing with data pulls and extra analysis. Candidate must be a team player with good collaboration and communication skills. Candidates should have 3-5 years experience of content management experience. To apply for this job, send a resume and cover letter to

Meet the 50 industry innovators and decision-makers whose moves are watched and whose deals change how business is done. In one of our most anticipated issues of the year, Sports Business Journal examines all segments of the industry — teams and leagues, agencies and sponsors, media, facilities, colleges and more — and ranks the 50 Most Influential People in Sports Business. Discover why this list of who’s-who in the industry has the power to shape the future of sports business.

Publishing Date: December 17

Ad Close: December 3

Materials Due: December 5

For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or

SBJ-Learfield Intercollegiate Athletics Forum

December 5-6, 2018

Crowne Plaza Manhattan Times Square


Some of this year’s Intercollegiate Athletics Forum highlights include:
• “Commissioner’s Corner” – You don’t want to miss this rare occasion where we go one-on-one with the Power 5 conference commissioners in this unique setting
• The “State of College Sports” from NCAA President Mark Emmert
• “A Time for Change and for Action” - A commitment to honesty, transparency and athletes voices being heard – a one-on-one interview with USOC CEO Sarah Hirshland
• “Unleash the Innovation and Growth Within Your Organization – a Focus on Mission, Brand and Culture” with former ESPN President and Executive Chairman George Bodenheimer
• “Basketball’s Turning Point” – A one-on-one interview with Notre Dame Men’s Basketball Coach Mike Brey
• Arizona State University Athletic Director Ray Anderson will give the audience a virtual guided tour through the renovation of Sun Devil Stadium.
• In his inspirational address, Chris Norton, who suffered a spinal cord injury while playing football at Luther College (Iowa), will share his story – showing that no matter what you go through, there is always hope.
• “A Call to Action for Intercollegiate Athletics” – a one-on-one interview with Katrice Albert NCAA Executive Vice President, Inclusion and Human Resources

For MORE INFORMATION and to REGISTER, click here.