ESPN last month posted the largest monthly audience by any sports entity in comScore monthly rankings of multiplatform digital reach this calendar year. ESPN’s total of 97.3 million unique visitors last month represented the highest total since ESPN reached 100.3 million uniques in November ’17, and is not far off its company record of 104.57 million uniques in September ’16. ESPN in October led all sports entrants in total consumption with 8.94 billion minutes, while the Yahoo Sports-NBC Sports Network rollup led with a per-user average of 97.9 minutes during the month. The figures were fueled in part by a highly active sports calendar in October that featured football in full flight, the MLB Postseason and the start of the current NBA and NHL seasons. Last month’s overall sports category totals of 184.5 million total users and an average consumption of 151.3 minutes per user ebbed slightly from September’s figures of 187.2 million total users and an average consumption of 152.3 minutes per user.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
97,333
|
|
2
|
CBS Sports* |
71,653
|
|
3
|
Yahoo Sports-NBC Sports Network** |
62,583
|
|
4
|
NFL Internet Group |
53,043
|
|
5
|
USA Today Sports Media Group*** |
48,278
|
|
6
|
Bleacher Report-Turner Sports Network^ |
47,508
|
|
7
|
SB Nation |
42,580
|
|
8
|
MLB |
30,172
|
|
9
|
Sports Illustrated sites |
29,796
|
|
10
|
Fox Sports-Perform Media^^ |
28,830
|
|
11
|
Minute Media# |
21,922
|
|
12
|
MSN Sports |
17,560
|
|
13
|
Whistle Sports |
13,005
|
|
14
|
SendtoNews |
11,165
|
|
15
|
Deadspin.com |
11,077
|
|
RANK
|
SITE |
TOTAL TIME SPENT (MINUTES)
|
|
1
|
ESPN |
8.94 billion
|
|
2
|
Yahoo Sports-NBC Sports Network** |
6.13 billion
|
|
3
|
NFL Internet Group |
2.11 billion
|
|
4
|
CBS Sports* |
1.71 billion
|
|
5
|
MLB |
1.54 billion
|
|
6
|
Bleacher Report-Turner Sports Network^ |
1.21 billion
|
|
7
|
USA Today Sports Media Group*** |
603 million
|
|
8
|
Fox Sports-Perform Media^^ |
508 million
|
|
9
|
SB Nation |
376 million
|
|
10
|
Sports Illustrated sites |
192 million
|
NOTES: * = Includes 247Sports.com, MaxPreps and Scout Media. ** = Includes Rivals, Rotoworld, and FanDuel. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. ^ = Includes NBA.com, NCAA.com, and WNBA.com. ^^ = Includes The Sporting News. # = Includes 90min, 12Up, DBLTap, and The Spun.
