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Marketing and Sponsorship

MLB Announcing Gambling Deal; Could MGM Add Third League?

MLB this afternoon plans to unveil details of a step into the world of legal sports gambling, and all signs point to some kind of partnership with MGM Resorts Int’l. A “major sports gaming announcement” is being made at MLB’s N.Y. HQ involving Commissioner Rob Manfred. The official reason for the announcement was not disclosed, but very similar phrasing was used earlier this year in advisories sent out in advance of announcements by the NBA and NHL regarding league-level partnerships with MGM. MLB, like many sports properties, has taken a heightened interest in sports betting following the U.S. Supreme Court verdict in May allowing states to legalize it. Longtime MLB exec Kenny Gersh was reassigned to a new role of Exec VP/Gaming & New Business Ventures, putting him in a point position for the league on sports betting matters. Additionally, MLB owners earlier this month at a business meeting in Atlanta discussed sports betting at length, including potential new club-level rights.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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