Menu
Marketing and Sponsorship

Laine's Five-Goal Game Lets Fan Win Supermarket's $1M Promo

Laine on Saturday became the first NHL player to score five goals in a game since '11GETTY IMAGES

Jets RW Patrik Laine's five-goal game on Saturday against the Blues was "life-changing for one lucky fan in Manitoba," who won a $1M promotion offered by Canadian supermarket chain Sobeys/Safeway, according to Pete Blackburn of CBSSPORTS.com. In the "Score & Win" promotion involving the Canucks, Flames, Oilers and Jets, the grocery chain offered the prize to a selected fan if a player from a specific team "scores five goals in a contest." The fan, Christopher Haley, will get the money "over the course of 20 years," receiving $50,000 annually. Laine is the first player to score five goals in a game since '11, so the "odds of having one guy from a specific team do it on a selected night ... are extremely unlikely" (CBSSPORTS.com, 11/24). Laine after the game said that he was aware of the promo and that he "was just glad to 'hopefully' make someone happy" (THEATHLETIC.com, 11/24). NBCSPORTS.com's James O'Brien noted this is not the first time the Score & Win promo "yielded that big win," as a fan won $100,000 in October '17 when Sharks C Logan Couture "generated a hat trick" (NBCSPORTS.com, 11/25).

Fox Sports’ Joel Klatt, Stanley Cup Final puck drop, and a hectic week for ESPN

On this week’s pod, Joel Klatt joins the show to talk all things UFL and college football. The Fox Sports football analyst shares his thoughts on the future of spring football and the changing landscape on the college gridiron. Later in the show, SBJ’s Alex Silverman gets us set for the Stanley Cup Final between the Edmonton Oilers and Florida Panthers. Plus, Mollie Cahillane fills us in on who’s up and who’s down in sports media.

SBJ Morning Buzzcast: June 5, 2024

Quick hits on a Wednesday; A league puts itself on hold; NFL "Sunday Ticket" jury selection begins and issues in the news

One on One with Chatri Sityodtong, Founder and CEO of Group ONE

A chat getting to know Chatri Sityodtong...his background, the rise of ONE Championship and his vision.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/11/26/Marketing-and-Sponsorship/Safeway-Laine.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/11/26/Marketing-and-Sponsorship/Safeway-Laine.aspx

CLOSE