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Volume 26 No. 227
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Audience Analysis: NBC Has Best Notre Dame Season In Six Years

NBC averaged 3.44 million viewers for its seven Notre Dame football games this season, marking the best figure since the '12 season (4.38 million viewers). It also is the third-best figure over the last decade on NBC. This year's figure rises to 3.49 million viewers on total audience delivery when streaming is included. Last season, for six games, NBC averaged 2.74 million viewers. This year's increase was boosted by the season-opening game against Michigan, which drew 7.09 million viewers and was the most-watched Notre Dame game on the net in 13 years. 

NOTRE DAME FOOTBALL VIEWERSHIP ON NBC
SEASON
GAMES
VIEWERS (000)
'18
7
3,443
'17*
6
2,742
'16
7
2,814
'15^
6
2,954
'14
7
3,226
'13
7
3,340
'12
7
4,381
'11
7
2,617
'10
8
3,130
'09
8
3,684
NOTES: * = Excludes NBCSN game against Miami (Ohio). ^ = Excludes NBCSN game against Boston College.
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Notre Dame NBC trend

POINTS OF INTEREST: ESPN finished with 16.61 million viewers for Chiefs-Rams on Monday, marking the best “MNF” audience since the ’16 season finale featuring Lions-Cowboys (18.61 million). It also is up 54% from 10.76 million for Falcons-Seahawks in Week 11 last year. Despite the big gain, Chiefs-Rams does not rank among ESPN’s top 10 most-watched “MNF” games. The game did help boost ESPN's overall season numbers, with viewership up 9% to date.

URBAN LEAGUE: Ohio State’s 52-51 win over Maryland on Saturday drew 5.59 million viewers, marking the best viewership for an ABC game in the 12:00pm ET window in around two years. That dates back to Michigan-OSU in ’16, which drew 16.84 million viewers and remains the most-viewed noon kickoff on record for any net.

The chart below lists final audience figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
"SNF": Vikings-Bears
11/18
NBC
8:23-11:13pm
10.7
18,843
NFL: Eagles-Saints (98%)
11/18
Fox
4:25-7:30pm
10.7
18,377
"TNF": Packers-Seahawks
11/15
Fox/
NFL Net
8:23-11:19pm
10.0
16,885
NFL: (singeheader)
11/18
CBS
1:00-4:05pm
8.2
13,803
NFL: (regional)
11/18
Fox
1:00-4:15pm
7.9
13,321
"MNF": Giants-49ers
11/12
ESPN
8:14-11:25pm
6.2
10,649
"Football Night in America"
11/18
NBC
7:30-8:14pm
4.3
7,251
College football: Ohio State-Maryland
11/17
ABC
12:01-4:08pm
3.5
5,588
"Fox NFL Sunday"
11/18
Fox
12:00-1:00pm
n/a
4,723
Monster Energy NASCAR Cup Series:
Ford EcoBoost 400 (Homestead)
11/18
NBC
3:36-7:00pm
2.5
4,154
College football: West Virginia-Oklahoma State
11/17
ABC
4:08-7:37pm
2.4
3,900
College football: Cincinnati-UCF
11/17
ABC
8:07-11:39pm
1.9
3,098
College football: Syracuse-Notre Dame
11/17
NBC
2:30-6:00pm
1.8
2,873
"The NFL Today"
11/18
CBS
12:00-1:00pm
n/a
2,802
College football: Kansas-Oklahoma
11/17
Fox
7:35-11:02pm
1.8
2,762
College football: Michigan State-Nebraska
11/17
Fox
12:00-3:45pm
1.6
2,515
College football: Duke-Clemson
11/17
ESPN
7:05-10:32pm
n/a
2,452
College football: Indiana-Michigan
11/17
FS1
4:05-7:55pm
1.4
2,273
NBA: Trail Blazers-Lakers
11/14
ESPN
10:38pm-1:02am
n/a
2,067
College football: Missouri-Tennessee
11/17
CBS
3:30-6:45pm
1.3
2,025
College football: USC-UCLA
11/17
Fox
3:45-7:15pm
1.3
1,983
NBA: Raptors-Celtics
11/16
ESPN
7:11-9:52pm
n/a
1,824
"College GameDay"
11/17
ESPN
9:00am-12:01pm
n/a
1,817
NBA: Bulls-Bucks
11/16
ESPN
9:52-11:51pm
n/a
1,704
College football: Arizona-Washington State
10/17
ESPN
10:35pm-1:04am
1.0
1,568
"Fox NFL Kickoff"
11/18
Fox
11:00am-12:00pm
n/a
1,455
"Sunday NFL Countdown"
11/18
ESPN
10:00am-1:00pm
n/a
1,399
"Monday Night Countdown"
11/12
ESPN
6:00-8:00pm
n/a
1,343
Figure Skating: ISU Grand Prix (taped)
11/18
NBC
12:00-1:30pm
0.6
881
LPGA: CME Group Tour Championship: Final Round
11/18
ABC
1:00-4:00pm
0.4
589
"World of X Games"
11/18
ABC
12:00-1:00pm
0.3
484
"Gamers Choice Awards Nomination Special"
11/18
CBS
5:00-6:00pm
0.3
412
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Audience