Digital sports network Overtime has released a new "sneaker culture"-based show called "OT Kicks with Sierato," in which celebrity guests have custom sneakers designed for them by artist Sierato. The online show is posted on Overtime's website, YouTube page and social media platforms, with each outlet having the program specifically tailored to its format. Overtime Chief Content Officer Marc Kohn said that Overtime plans to take advantage of the show’s online format by "playing with the format until it's an A+." Kohn also said that the show targets a younger sports audience that has interest in the "surrounding scene" of sports, including a passionate fanbase of "sneakerheads." He said, "Sneaker culture is so deeply ingrained and intertwined with 13-24 year old sports fans whether they're basketball fans, football fans or soccer fans, whether it's boots, it's cleats or it's basketball sneakers. It's the content that all of these young sports fans are looking for." Kohn added that the net has another competition-based, sneaker-focused show in the works that has "never been done before." Kohn: "It's going to make a splash when we launch it."
