Menu
Leagues and Governing Bodies

MLS, Liga MX Discuss Partnership Opportunities, Joint Tournaments

The future of the leagues' partnership includes an annual tournament dubbed the new Campeones CupGETTY IMAGES

MLS Commissioner Don Garber and Mexican Football Federation (FMF) President Yon de Luisa during the SoccerEx convention on Thursday "spoke about their accomplishments and goals for the future of soccer in both countries," including the "budding partnership" between MLS and Liga MX, according to Alicia DelGallo of PRO SOCCER USA. De Luisa said that the future of the leagues' partnership includes having a "very good annual tournament" -- the new Campeones Cup -- as well as "working together to share sponsorships and partners across borders." He added that in the future, the way Mexico, the U.S. and Canada "share information will change drastically." He said that will "include hosting youth tournaments that not only benefit the players but also allow technical staffs from each country to stay with, study and learn from each other." DelGallo noted that "focus on furthering partnerships across borders is essential leading up" to the '26 World Cup, which the three countries will jointly host. Both Garber and de Luisa believe that the eight-year timeline between now and then "presents obvious shared growth, marketing and promotional opportunities to raise the profile and quality of the sport in the region." Garber said the opportunity should also provide "generational value" (PROSOCCERUSA.com, 11/15).

COMPETITIONS ABOUND: Garber said that he "has enough work to do evolving the league's schedule without including the Copa Libertadores," South America's prestigious club competition. DelGallo in a separate piece noted teams from Liga MX have been "invited to participate in the tournament," and there have been reports in the last few years that MLS teams "could join the competition in the near future." However, Garber said that he does not "see it happening." He said, "We have been really focused on trying to think of ways in which we could have some sort of meaningful competition with Liga MX, and we've got a long way to go to figure out how that schedule will work." Garber: "In time we'll be able to have an opportunity to play in different competitions than just our league competition and our federation's competition and our confederation's competition, but thinking about that being outside of our confederation, I don't see that happening any time soon" (PROSOCCERUSA.com, 11/15).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/11/16/Leagues-and-Governing-Bodies/MLS-Liga-MX.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/11/16/Leagues-and-Governing-Bodies/MLS-Liga-MX.aspx

CLOSE