The Falcons for Sunday’s game against the Cowboys will host 64 Gold Star families from across the U.S., each of whom have lost a family member while serving in the U.S. military. The families will stay in team housing at the Falcons' Flowery Branch HQ and training facility, said AMB Sports & Entertainment VP/Community Relations Chris Millman. The Falcons are also paying for their travel costs. The families will be partnered with Falcons players for weekend events and hosted by suite holders in premium areas at Mercedes-Benz Stadium during the game. Millman: “Every single family will be assigned a player on our roster, and every player will wear the initials of that fallen hero on their helmet for the game.” Millman, got the idea of honoring fallen heroes idea from NASCAR. Falcons coach Dan Quinn’s foundation, which has a big focus on veterans and military families, is financing much of the Gold Star events, including hosting a welcome dinner. The team also held military appreciation events earlier this month at Ft. Benning and Dobbins Air Reserve Base and hosted a separate VIP dinner for 12 Gold Star wives.
