MSG Networks signed a sponsorship deal with William Hill for its Devils telecasts. The deal will include a mix of in-game integration, branded content and commercial spots during the games plus the network’s pre- and postgame shows. The deal follows a similar deal last week when William Hill, the Devils and Prudential Center announced a sponsorship deal that includes the William Hill Sports Lounge and other in-arena advertising (John Ourand, THE DAILY).
NICE CATCH: In Boston, Olivia Vanni notes Patriots WR Julian Edelman is "once again bringing his lifestyle brand JE11" to the Back Bay neighborhood, hosting his "pop-up boutique" while the team is on their bye this week. Edelman today will be loading up the location with merchandise and plans to "sprinkle in several spontaneous drop-ins" (BOSTONHERALD.com, 11/15).
FOR A GOOD CAUSE: Barstool Sports is "selling merchandise" featuring Browns QB Baker Mayfield's likeness to "benefit the Special Olympics Ohio." Items for sale include an "ugly Christmas sweater" and clothing with images of Mayfield "dancing from training camp" (CINCINNATI.com, 11/14).
NOTES: Pacers Sports & Entertainment is "continuing its relationship with Papa John's and is partnering with the company as part of the NBA Cares Season of Giving." Papa John's is "under new leadership and direction to support diversity and inclusion with its franchisees" (INDIANAPOLIS STAR, 11/15)....While naming rights for ESPN Events' new bowl game in '20 "have not been determined," Myrtle Beach "will be included in the official name" (Myrtle Beach SUN NEWS, 11/14).