Menu
Marketing and Sponsorship

Mercedes-Benz To Make Return As Super Bowl Advertiser

Mercedes-Benz has become the "first automaker to confirm an ad buy" for Super Bowl LIII -- one year after the automaker decided it was "sitting it out," according to E.J. Schultz of AD AGE. M-B has been an "intermittent Super Bowl advertiser," running ads in '17, '15, '13 and '11. With this season's game taking place in Atlanta, the automaker's return "seemed inevitable." M-B has "called the city home" since '15, when it relocated its U.S. HQ from New Jersey. That same year, M-B "inked a 27-year naming rights deal for the new Atlanta stadium." Last season, 11 auto commercials ran during the Super Bowl "featuring six brands" (ADAGE.com, 11/9).

IN VINO VERITAS: ADWEEK's Kristina Monllos noted Australia-based wine brand Yellow Tail will return to the Super Bowl for the third straight year with a 30-second spot "using the same regional buy strategy that has helped it get around" A-B InBev's "exclusive rights to air ads in the alcohol category during the Super Bowl." Yellow Tail is "asking fans to post six-second videos on Instagram and Twitter by Nov. 28 with hashtags" about "what makes them happy." The brand "will use two videos produced entirely by fans in the ad it runs during the Super Bowl." The company "plans to spend" $6M on Super Bowl activities this year. It is "unclear" when the spot "will air or where it will air" (ADWEEEK.com, 11/9).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/11/12/Marketing-and-Sponsorship/SB-Ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/11/12/Marketing-and-Sponsorship/SB-Ads.aspx

CLOSE