SEC Tabs Evolution Media, CAA To Handle Future Broadcast Deals
The SEC named Evolution Media and CAA its exclusive media advisors as part of a long-term agreement. Evolution and CAA's television division will assist the conference in its future broadcast rights negotiations (SEC). THE BIG LEAD's Ryan Glasspiegel noted the "most insanely undervalued sports media rights package" right now is CBS' package of SEC football games, which is a $55M per year deal that runs until '23. Despite the amount of time left on the current deal, almost every network "would be interested in CBS’s SEC package at the right price." The "last undervalued property that hired CAA for their media rights was WWE, which was making" $130M per year from USA to air "Raw" and "Smackdown." Next year, "Smackdown" is "moving to Fox, and USA is paying way more to keep 'Raw.'" The new rights deals reportedly "total an average" $468M annually (THEBIGLEAD.com, 11/8).