WOMEN'S WEAR DAILY's Lisa Lockwood noted clothing company Boy Meets Girl is partnering with the Hawks to release an "exclusive Pride fashion collaboration." The collaboration is a "first of its kind for an NBA franchise" and aims to "promote inclusion for all genders and sexual orientations." It will be available to consumers "both in-store at Hawks Shop and online at hawksshop.com next week." There will be a "unisex collection, including hoodies, Ts and totes" retailing for between $20-56 (WWD.com, 11/8).
PAC-ING IT IN: The Pac-12 signed extensions with Audi and Dr Pepper for its football championship, and also added San Diego-based QSR chain Jack in the Box. Audi's assets include presenting sponsorship of the “Inside Pac-12 Football: Championship Pregame Show” on Nov. 30. Dr Pepper will continue its popular “Tuition Giveaway” at the game. Meanwhile, Jack in the Box calso will sponsor the Pac-12 men's hoops tourney in Las Vegas (Pac-12).
BETTING ON REVIS ISLAND: Australia-based bookmaker PointsBet named former NFLer Darrelle Revis a business partner and face of its digital sportsbook. The "Revis Betting Academy" will feature a series of videos that will include an overview of basic bets and will be accompanied by a "Betting 101" blog series. Revis will also appear in a weekly segment breaking down key NFL games on the slate that weekend (PointsBet).
