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Marketing and Sponsorship

Fila Signs Sponsorship Agreement With Tennis Star Sofia Kenin

Kenin has won four ITF titles and reached an additional four finals since turning pro in '17SOFIA KENIN

Nineteen-year-old American tennis player Sofia Kenin will join a "roster of endorsed WTA and ATP World Tour players who wear Fila on the court," according to Lisa Lockwood of WOMEN'S WEAR DAILY. Kenin is the "number 52-ranked WTA singles player." Since turning pro in '17, Kenin has "won four ITF titles and reached an additional four finals." This week she will make her "first appearance on the U.S. Fed Cup team as they compete against the Czech Republic for the title" (WWD.com, 11/6). Kenin is currently the "sixth-highest ranked American woman." She joins Karolina Pliskova, Marin Cilic, John Isner, Sam Querrey and Andreas Seppi as a Fila endorser (TENNISNOW.com, 11/6).

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