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Volume 27 No. 5
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Caesars Becomes Founding Partner Of Raiders' Las Vegas Stadium

Caesars Entertainment has "signed a 15-year agreement" to be the first founding partner of the Raiders' $1.8B Las Vegas stadium, according to Richard Velotta of the LAS VEGAS REVIEW-JOURNAL. Terms of the deal "weren't disclosed." As a founding partner, Caesars will "host a branded stadium entrance and drop-off zone, digital signage, media, radio and print assets in addition to alumni, player and cheerleader appearances." The partnership is the "first Raiders deal with a gaming and hospitality company and will give Caesars customers and members of their Total Rewards loyalty club access to exclusive experiences." Fans will have "access to the customized Caesars-branded owners suite at the 50-yard line of the Las Vegas stadium, VIP dinners on the field, training facility events, fantasy camp participation, stadium tours and tickets to home games and most stadium events. The deal is the "fifth announced alliance" between casino companies and NFL teams (REVIEWJOURNAL.com, 11/1).