Fiserv Forum's bird-friendly designation requires the Bucks to monitor bird collisions for three yearsGETTY IMAGES
The Bucks' new Fiserv Forum "includes design elements that make the massive building bird-friendly, making it less likely that birds will be killed after flying into the large glass windows," according to James Nelson of the MILWAUKEE JOURNAL SENTINEL. The team and arena designer Populous incorporated the features "early in the design process after they were urged to do so" by American Bird Conservancy Bird Collisions Campaign Manager Bryan Lenz. Fiserv Forum has "already been granted a 'bird collision deterrence credit' as part of the green building certification." Lenz and the Bucks said that the venue is the "first pro sports arena in the world to receive such a designation." Nelson notes Milwaukee is an "important flyway" for migrating birds that follow the Great Lakes. Lenz said that Fiserv Forum and its glassy exterior "presented peril" to the birds. Populous PR Coordinator Rich Polzin said that the bird-friendly measures "did not add to the cost" of the $524M Fiserv Forum. The arena's "bird-friendly designation comes with a requirement" that the Bucks "monitor bird collisions with the building for three years" (MILWAUKEE JOURNAL SENTINEL, 10/25). The Vikings' U.S. Bank Stadium has also worked to protect birds from its glass facade (THE DAILY).
