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Marketing and Sponsorship

Marketplace Roundup

Syracuse's apparel contract with Nike is set to expire in the spring, and AD John Wildhack said that the school "continues to have 'productive' talks with the company." He added that the school is "not currently engaged in conversations with any other sports apparel company." Wildhack: "Our desire would be to renew with Nike" (SYRACUSE.com, 10/17).

GAME WITHIN THE GAME: USA TODAY's Edward Baig notes Giants QB Eli Manning is "encouraging young people to learn about finance by helping promote a new version of a trivia-based video game from Visa called 'Financial Football 3.0.'" Manning "doesn’t appear in the game itself," but his participation, and that of Giants RB Saquon Barkley, is "part of a longstanding NFL partnership" with Visa (USA TODAY, 10/18).

CAN I KICK IT? WOMEN'S WEAR DAILY's Kari Hamanka noted online sneaker reseller Goat has "inked a deal" to have Lakers F Kyle Kuzma "serve as the face of its brand." As part of the deal, he will "don various sneakers sourced from Goat throughout the season during and outside of games." Bringing on Kuzma "marks the first time the company is spending to have an ambassador for the brand and follows a flurry of activity this year." Goat has "grown through its digital marketplace that lets people buy and sell sneakers authenticated by Goat" (WWD.com, 10/17).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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