Group Created with Sketch.
Volume 25 No. 151
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Lakers Lead NBA Teams On Social Media; LeBron Tops Players

The Lakers were the NBA's No. 1 team on social media before LeBron James’ arrival this summer, and NBA social media rankings through September reveal he has expanded their lead. The Lakers have nearly 35 million total followers, including a league-leading 7.3 million followers on Twitter. They led the league with nearly 400,000 new followers last month alone, but the Rockets added around 275,000 followers -- more than double the Lakers’ rate of growth. Combined, the Lakers’ and Warriors’ total number of followers is roughly equal to the total of the entire bottom half of teams in the league. Meanwhile, James’ social media following has led the NBA for several years, and it has expanded even more with his move to L.A. He has more than 60 million more total followers than Warriors G Stephen Curry, who ranks second. Data from HookIt also reveals that for nine of the top 10 players ranked, Instagram is home to their greatest number of followers. For more social media metrics such as this, check out www.resourceguidelive.com (RG Live).

NBA PLAYER SOCIAL MEDIA FOLLOWING AS OF OCT. 1
RANK
PLAYER
TOTAL
TWITTER
FACEBOOK
INSTAGRAM
1
Lakers F LeBron James
107.3M
41.5M
23.2M
42.6M
2
Warriors G Stephen Curry
43.4M
12.8M
8.2M
22.1M
3
Heat G Dwyane Wade
30.4M
7.8M
11.0M
11.5M
4
Warriors F Kevin Durant
27.9M
17.3M
10.4M
105,700
5
Thunder G Russell Westbrook
21.9M
5.7M
4.9M
11.2M
6
Rockets F Carmelo Anthony
20.8M
9.1M
5.4M
6.3M
7
Rockets G Chris Paul
20.5M
7.7M
4.8M
8.1M
8
Celtics G Kyrie Irving
19.4M
4.2M
3.1M
12.1M
9
Rockets G James Harden
15.1M
5.9M
1.1M
8.1M
10
Wizards C Dwight Howard
13.6M
6.8M
4.7M
2.1M
11
Spurs F Pau Gasol
13.4M
7.5M
4.5M
1.4M
12
T'wolves G Derrick Rose
13.2M
2.5M
10.6M
106,500
13
Thunder F Paul George
12.2M
2.0M
3.4M
6.8M
14
Pistons F Blake Griffin
11.9M
4.4M
3.9M
3.6M
15
Warriors G Klay Thompson
9.3M
1.2M
2.5M
5.6M
16
Trail Blazers G Damian Lillard
9.1M
1.6M
2.7M
4.7M
17
Wizards G John Wall
8.6M
1.9M
2.5M
4.3M
18
Hawks G Jeremy Lin
8.4M
2.5M
3.7M
1.6M
19
Cavaliers F Kevin Love
8.1M
3.2M
1.9M
3.0M
20
Lakers G Rajon Rondo
7.4M
1.7M
4.7M
1.0M
21
Pelicans C Anthony Davis
7.0M
1.5M
2.4M
3.1M
22
Lakers G Lonzo Ball
6.8M
867,500
640,000
5.3M
23
Mavericks F Dirk Nowitzki
6.8M
3.4M
2.9M
562,500
24
Nuggets G Isaiah Thomas
5.9M
1.6M
706,100
3.7M
25
Hornets G Tony Parker
5.7M
2.2M
3.1M
403,000
Download the
Player social
NBA TEAM SOCIAL MEDIA FOLLOWING AS OF OCT. 1
RANK TEAM FOLLOWERS TWITTER FACEBOOK INSTAGRAM
1 Lakers 34.9M 7.3M 21.5M 6.0M
2 Warriors 27.4M 5.9M 11.3M 9.6M
3 Bulls 26.0M 4.0M 18.1M 3.8M
4 Heat 23.3M 4.6M 15.5M 3.0M
5 Cavaliers 18.9M 3.3M 8.8M 6.8M
6 Rockets 16.0M 2.7M 10.5M 2.8M
7 Celtics 15.4M 3.3M 9.0M 3.1M
8 Thunder 13.4M 2.6M 7.2M 3.6M
9 Spurs 12.9M 3.4M 7.2M 2.3M
10 Knicks 9.9M 2.1M 5.9M 1.8M
11 Kings 8.4M 996,100 6.6M 804,00
12 Clippers 7.1M 1.4M 3.8M 1.9M
13 Mavericks 6.8M 1.5M 4.4M 864,600
14 Pacers 5.8M 1.1M 3.3M 1.3M
15 Raptors 5.6M 1.7M 2.3M 1.5M
16 Magic 4.9M 1.5M 2.8M 698,900
17 Trail Blazers 4.7M 1.1M 2.4M 1.1M
18 76ers 4.6M 1.6M 1.7M 1.3M
19 Nets 4.5M 899,200 2.7M 854,500
20 T'Wolves 4.0M 896,000 1.9M 1.2M
21 Suns 3.7M 1.0M 1.9M 822,200
22 Bucks 3.7M 921,900 1.6M 1.1M
23 Hawks 3.7M 1.2M 1.6M 841,200
24 Pelicans 3.6M 857,100 1.7M 1.0M
25 Hornets 3.5M 893,200 1.8M 877,800
26 Nuggets 3.5M 817,200 2.0M 677,500
27 Pistons 3.4M 861,500 1.8M 744,400
28 Grizzlies 3.4M 955,600 1.8M 601,600
29 Jazz 3.3M 859,200 1.8M 662,400
30 Wizards 3.3M 884,800 1.5M 884,000
Download the
Team social