Bulls Sign Jersey Patch Deal With Online Eyewear Company

This is Zenni's first sports sponsorship, and the company is expected to sign some Bulls playersBULLS

The Bulls have signed a jersey patch deal with online eyewear company Zenni Optical, becoming the 26th team in the league to have a jersey patch deal. The company’s logo will be on the team's jersey beginning Thursday when the Bulls open the '18-19 season in Philadelphia against the 76ers. Financial terms were not disclosed, but the jersey patch deal is part of a five-year sponsorship that makes Zenni the official eyewear partner of the Bulls. The deal also includes digital assets, in-arena signage and activations, branding on media interview backdrops and community initiatives. This season marks the second year of the three-year NBA jersey patch pilot program. The deal is the first sports sponsorship for the Bay area-based Zenni and the company is expected to also sign endorsement deals with some Bulls players. The Bulls retained Excel Sports Management in the deal. Zenni did not use an agency. With this deal, the Pacers, Rockets, Thunder and Wizards are the only four team remaining without a jersey deal.

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