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Volume 25 No. 107
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The Woods Are Lovely: CBS, NBC Up Big For PGA Tour Season

PGA Tour viewership rebounded big time during the ’17-18 season, as Tiger Woods played a regular Tour schedule for the first time since ’13. NBC, CBS and Golf Channel all posted big gains for their coverage. NBC averaged 3.66 million viewers for its weekend rounds, which is the net’s best figure since the Tour introduced the FedExCup system in ’07. That is also up 60% from 2.3 million viewers last season, which was NBC’s lowest point under the current FedExCup system. NBC also averaged 3.3 million viewers for its three playoff events this season, up 51% from ’17. That figure goes to 3.33 million viewers when streaming is included. Meanwhile, CBS averaged 2.46 million viewers for its Tour coverage, which is the net’s best figure since ’14-15. CBS was up 12% from last season as well. Over on Golf Channel, the cable net averaged 663,000 viewers for its live Tour coverage this season, up 31% from ’17. Golf Channel also averaged 792,000 viewers for early round coverage of the four playoff events, up 30% from last year.

PGA TOUR VIEWERSHIP TREND
SEASON
NBC (000)
CBS (000)
'17-18
3,664
2,461
'16-17
2,297
2,196
'15-16
2,580
2,188
'14-15
2,451
2,675
'13-14
2,361
2,098
'13
2,815
2,439
'12
3,425
2,745
'11
2,360
2,283

NOTES: Figures exclude majors and non-points events.

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PGA Tour viewership trend