The roughly 5,000-square-foot store at TMS will be outside of the track's infield North TunnelTEXAS MOTOR SPEEDWAY
7-Eleven has "signed a five-year deal" with Texas Motor Speedway that will see the convenience store chain "build its first permanent location at a sports venue," according to Adam Stern of SPORTS BUSINESS JOURNAL. The move will make the Texas-based company the "official convenience store of TMS as part of a wider pact that also includes on-site marketing and signage." The store will "debut by the track's upcoming NASCAR weekend in November and will be open 24/7 for eight days around the time of the races." TMS "opens its 8,500 camping sites a week before its race weekends." TMS President Eddie Gossage said that the pact is "structured so that 7-Eleven will pay rent and share some of its proceeds from the location." The idea is to give campers and other fans at the track an "easy way to get food and supplies for the weekend without making them leave the grounds." The "roughly 5,000-square-foot 7-Eleven store at TMS will be outside of the track's infield North Tunnel near Turn 3 and will be open to anyone." Other NASCAR tracks have "built pop-up grocery stores over the years." Albertsons-owned grocery story chain Vons had a 5,000-square-foot store at this year's race at Auto Club Speedway in California (SPORTS BUSINESS JOURNAL, 10/8 issue). In Dallas, Maria Halkias notes the store "will be twice the size of a regular 7-Eleven." The chain "didn't say if it's looking at other outdoor facilities or arenas" (DALLAS MORNING NEWS, 10/9).
