Sportsnet's new show will toggle among different NHL games taking place on the same nightsportsnet
Rogers Media is using Twitter to "find new viewers" for its Sportsnet NHL broadcasts, and on Tuesday, the Canadian media conglomerate "will launch a weekly show" on the social media platform, according to Susan Krashinsky Robertson of the GLOBE & MAIL. The three-hour live show, called "Sportsnet #IceSurfing," will "toggle among different NHL games taking place on the same night ... interspersed with analysis, interaction with its social-media audience and interviews over FaceTime with Sportsnet commentators, players and coaches." Outgoing Sportsnet President Scott Moore said, "An 18-year-old hockey fan on a Tuesday night is not necessarily tuning in to a whole game, but they’ll watch bits and pieces of a game." The show could "work as a kind of digital sampling of Rogers’s NHL coverage for viewers without traditional television subscriptions." Sportsnet "decided to do an informal test run of the show in March." It drew "about 37,000 concurrent viewers at its peak, and a total of about 600,000 -- enough to demonstrate to the broadcaster that it was worth working on a deal." The show does "not yet have a title sponsor, but Rogers has been pitching the opportunity to advertisers, as well as ads that will run before the livestream, and spots throughout the show" (GLOBE & MAIL, 10/5).
