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Audience Analysis: Roval Proves Successful For NBC NASCAR Figures

NBC on Sunday afternoon drew 3.22 million viewers for the Monster Energy NASCAR Cup Series race from Charlotte, which featured the track using a “roval” for the first time. That audience was up 13% from last year in the same time slot and is the best for the fall Charlotte race since ’14. When streaming is factored in, NBC had a total audience delivery of 3.24 million viewers for the race.

NOTES: ESPN’s two MLB tiebreakers on Monday -- Brewers-Cubs followed by Dodgers-Rockies -- marked the two most-viewed MLB regular-season afternoon games in 20 years. Dodgers-Rockies at 4:16pm ET averaged 2.69 million viewers, while Brewers-Cubs at 1:00pm averaged 2.53 million....Ohio State-Penn State on Saturday night drew 9.14 million viewers on ABC, marking the most-viewed college football game this season to date. With streaming, the game drew 9.28 million viewers....NBC averaged 2.47 million viewers for the final day of the Ryder Cup on Sunday, which saw Team Europe dominate the U.S. in France. Four years in Scotland, NBC averaged 2.2 million viewers for the final day.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS
(000)
NFL: Saints-Giants (74%)
9/30
CBS
4:25-7:30pm
12.1
20,687
NFL: (singleheader)
9/30
Fox
1:00-4:05pm
10.3
18,008
"SNF": Ravens-Steelers
9/30
NBC
8:23-11:20pm
10.4
17,918
NFL: (regional)
9/30
CBS
1:00-4:15pm
9.3
15,386
"TNF": Vikings-Rams
9/27
Fox/NFL Net
8:23-11:29pm
8.9
14,507
"MNF": Steelers-Buccaneers
9/24
ESPN
8:13-11:38pm
7.2
12,011
College football: Ohio State-Penn State
9/29
ABC
7:37-11:41pm
5.3
9,141
"Football Night in America"
9/30
NBC
7:30-8:13pm
3.6
5,801
College football: Syracuse-Clemson
9/29
ABC
12:00-3:30pm
3.0
4,475
"Fox NFL Sunday"
9/30
Fox
12:00-1:00pm
2.8
4,442
College football: Tennessee-Georgia
9/29
CBS
3:30-6:45pm
2.3
3,640
College football: Michigan-Northwestern
9/29
Fox
4:45-8:15pm
2.3
3,618
College football: Stanford-Notre Dame
9/29
NBC
7:30-11:00pm
2.1
3,443
"The NFL Today"
9/30
CBS
12:00-1:00pm
2.2
3,301
Monster Energy NASCAR Cup Series:
Bank of America Roval 400 (Charlotte)
9/30
NBC
2:15-5:45pm
2.0
3,218
College football: Baylor-Oklahoma
9/29
ABC
3:30-7:30pm
1.9
2,767
Ryder Cup: Day 3
9/30
NBC
6:00am-12:30pm
1.7
2,467
Ryder Cup: Day 2
9/29
NBC
6:00am-12:30pm
1.5
2,116
MLB: (regional)
9/29
Fox
1:00-4:15pm
1.4
2,042
College football: Ole Miss-LSU
9/29
ESPN
9:13pm-12:46am
1.1
2,023
College football: Florida-Mississippi State
9/29
ESPN
5:57-10:03pm
1.1
1,903
Liga MX: Club America-Chivas
9/30
Univision
6:55-9:07pm
0.9
1,677
College football: Arkansas-Texas A&M
9/29
ESPN
12:00-3:22pm
1.0
1,596
"College GameDay"
9/29
ESPN
9:00am-12:00pm
n/a
1,577
"Fox NFL Kickoff"
9/30
Fox
11:00am-12:00pm
0.9
1,364
"Monday Night Countdown"
9/24
ESPN
6:00-8:00pm
n/a
1,310
College football: BYU-Washington
9/29
Fox
8:36-11:27pm
0.8
1,286
"Sunday NFL Countdown"
9/30
ESPN
10:00am-1:00pm
n/a
1,202
NBA preseason: Nuggets-Lakers
9/30
ESPN
9:30pm-12:08am
0.7
1,171
College football: West Virginia-Texas Tech
9/29
ESPN2
12:00-3:51pm
0.7
1,147
College football: Florida State-Louisville
9/29
ESPN2
3:51-7:02pm
0.7
1,057
Liga MX: Pachuca-Cruz Azul
9/29
Univision
7:55-10:00pm
0.3
539
Stihl Timbersports (taped)
9/30
ABC
3:00-4:00pm
0.4
521
Beach Volleyball: p1440: San Jose Open
9/30
ABC
4:00-6:00pm
0.4
496
Lucas Oil Off Road Racing (taped)
9/29
CBS
2:00-3:00pm
0.3
442
"World of X Games"
9/30
ABC
2:00-3:00pm
0.3
404
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Audience Analysis

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